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| Structured Data - Follow-Up to Previous Post
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Added on 08/18/09 by Kris |
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In the my previous post, "Improving your SEO with RSS in 3 easy steps," I shared some insight about how to setup your RSS feed URL's so that they are search engine friendly. After reading the post again, well, I missed explaining why search spiders like your feeds so much. The answer is structured data.
When your content is placed into feeds it has the benefit of being described by a template. It is described by elements in the feed the same as mine, CNN.com, Apple, Microsoft or anyone else with a RSS feed. The simplicity of RSS is that it is a standard the describes your content title, description, dates, content, enclosures, etc. Your website doesn't do this.
On your site your post titles could be in a h1-6 tag, div or a legacy table cell with a style applied to it. This makes it harder for search engines to understand your content. Sure, there are insanely engineered algorithms that are in place to create associations between the content on your site and the code that is used to display it, but RSS makes it uniform and much easier for search companies to cache, categorize, rank and re-syndicate your ideas.
So, like I said in the last post, "Treat your feeds with the same care that you do your pages," with the caveat that maybe you need to treat them better. Because the next iteration of the web is being built on structured data.
Tags: structured data  , feeds , seo , RSS SEO |
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